Whether it’s Google Ads, Facebook or LinkedIn, successful PPC management requires in-depth data analysis on a continual basis, and a robust understanding of the various ad strategies available.
With more devices, platforms, personas and customer touchpoints than ever before, it can be challenging to understand which activity will provide you with the greatest returns. That’s where we can help!
Before we even think about putting together a proposal, we always conduct a free audit of your paid media activity – highlighting our recommendations and where improvements can be made. By choosing the right agency, you can ensure that you receive a return on your investment – minimising your expenditure and maximising conversions.
Pay less, earn more
Our paid search strategies will get you spending less and making more – it really is that simple. We can help you with:
Campaign strategy
People often end up targeting the wrong platforms and failing to find an audience. We’ll make sure your ads are finding the right eyes, and turning clicks into conversions.
Campaign management
Paid media is a competitive field, and you need to be reactive. We’ll observe your campaigns closely, keeping you locked onto your audience and keeping your costs down.
Ad copy
Driving conversions with less text than a tweet is no mean feat. We’ll whip your ad copy into shape, and make sure you’re speaking the language that lures people in.
Reporting & Analytics
It’s easy to produce vanity metrics for paid media, but to get the most out of it, you need to look under the hood. We’ll provide regular reports to show you what’s working – and fix what isn’t.
Testing
Conversions rely as much on your landing pages as they do on the ads themselves. With methods such as A/B testing, we’ll make sure your user experience doesn’t hinder your paid campaigns.
Why paid media is important
Paid media is an umbrella term that refers to various forms of online advertising. These adverts can appear in a variety of places across the web, with the intention of driving relevant traffic to key pages. Some are priced according to impressions, while others are ‘pay per click’.
Of all the different ways to approach digital media, paid media is the most immediate and agile. Where SEO can take time to raise the profile of your website, paid media allows you to turn on traffic like a faucet, bringing users straight to your most important product or service pages.
A selection of the platforms we work with
As Google Partners, we are able to deliver better value and better results for our clients.
Google Partner status is only granted to specialists who demonstrate consistent results and meet all of Google’s quality standards – and with this comes extra tools and benefits that we can pass along to you.
The team at Gooey Digital have delivered great results for us over the past 18 months. We’ve been seriously impressed by their dedication and proactive approach to getting things done, and we wouldn’t hesitate to recommend them. On several occasions they’ve gone the extra mile, often at short notice, to provide important insights on existing campaigns and suggest new ways for us to connect with customers.
Free PPC audit
Our free audit will arm you with the information you need to make key decisions, and give you a window into how we work. Think of it as a free trial – no credit card details required.
