Arrowfile

Reducing cost per conversions by 32.48%

Founded more than 25 years ago, Arrowfile is one of the UK’s foremost e-commerce and mail order companies, specialising in collectible and archival storage.

The challenge

With an active Google Ads account since 2004, Arrowfile approached Gooey Digital at the start of 2014 to discuss three key objectives:

  1. How can we reduce our cost per conversion?

  2. How can we increase conversions without increasing spend?

  3. How can we improve our conversion rates in an increasingly competitive market?

In an increasingly competitive market, the key challenge was to determine which paid media solution held the greatest opportunities.

The solution

After conducting an in-depth analysis of all paid media activity, Gooey Digital recommended a change in the strategic approach, focussing on new Google Shopping Campaigns, Amazon and product-led creative.

After restructuring Arrowfile’s Google Shopping and Amazon Advertising accounts, we enjoyed almost instant results. We have continued working with Arrowfile ever since, continually providing guidance, support, testing and campaign management.

Results

Through a complete re-structure of paid media activity and the implementation of Google Shopping campaigns, Gooey Digital have delivered (year on year):

58%

increase in conversions

9%

increasing conversion rates

32%

reducing cost per conversion

Gooey Digital has been instrumental in helping us improve the performance of our PPC campaigns over the last year. In a year-on-year comparison we spent £478 less but received an additional 2,306 conversions.

Howard Berndes: Owner of Arrowfile