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Top Villas

Paid media conversions up by 57%

Services: Paid search

Industry: Tourism & Travel

Top Villas is one of the world’s leading luxury villa rental specialists, boasting a portfolio of over 4,000 luxury villas in more than 50 of the world’s finest holiday destinations.

The challenge

With an active Google Ads account since 2010, Top Villas approached Gooey Digital at the start of 2019 with the objective to improve the performance of paid media activity across the UK, US, Canada and Ireland.

The primary challenge was to reduce the reliance on brand related queries that were responsible for over 50% of all conversions, and increase holiday bookings from customers unaware of the Top Villas brand.

The solution

After a complete data analysis of all historic paid media activity, Gooey Digital provided insights into exciting opportunities and new customer targets, combined with a variety of recommendations that would increase the profitability of paid media advertising.

With a host of changes to the account structure of Google Ads we have continued to grow the global reach of Top Villas, helping them to maximise revenue and to reinforce their position as one of the best villa rental agents in the world.

Results

Through a complete re-structure of all international paid media campaigns, Gooey Digital have delivered (year on year):

0 %
increase in conversions
0 %
increasing conversion rates
0 %
reducing cost per conversion

The team at Gooey Digital have delivered great results for us over the past 18 months. We’ve been seriously impressed by their dedication and proactive approach to getting things done, and we wouldn’t hesitate to recommend them. On several occasions they’ve gone the extra mile, often at short notice, to provide important insights on existing campaigns and suggest new ways for us to connect with customers.

Steve Vickers: Marketing Manager at Top Villas

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