Paid media conversions up by 57%
Top Villas is one of the world’s leading luxury villa rental specialists, boasting a portfolio of over 4,000 luxury villas in more than 50 of the world’s finest holiday destinations.
With an active Google Ads account since 2010, Top Villas approached Gooey Digital at the start of 2019 with the objective to improve the performance of paid media activity across the UK, US, Canada and Ireland.
The primary challenge was to reduce the reliance on brand related queries that were responsible for over 50% of all conversions, and increase holiday bookings from customers unaware of the Top Villas brand.
After a complete data analysis of all historic paid media activity, Gooey Digital provided insights into exciting opportunities and new customer targets, combined with a variety of recommendations that would increase the profitability of paid media advertising.
With a host of changes to the account structure of Google Ads we have continued to grow the global reach of Top Villas, helping them to maximise revenue and to reinforce their position as one of the best villa rental agents in the world.
Through a complete re-structure of all international paid media campaigns, Gooey Digital have delivered (year on year):
increase in conversions
increasing conversion rates
reducing cost per conversion
Gooey Digital has been instrumental in helping us improve the performance of our PPC campaigns over the last year. In a year-on-year comparison we spent £478 less but received an additional 2,306 conversions.Howard Berndes: Owner of The Minded Institute