Commercial Catering Contracts are a specialist provider of commercial kitchen installation and maintenance services across the South East. With increasing competition in the catering sector, they needed a digital marketing strategy that could generate consistent, high-quality leads while making the best use of budget across both SEO and PPC. Gooey Digital was brought in to design a performance-led approach to meet these objectives.
The Challenge
The company had never previously run Google Ads and had limited search visibility through organic channels. This created two significant challenges: building authority in organic search where volumes were low, and designing a paid media strategy that could reach the right decision-makers without wasted spend.
To support both SEO and PPC performance, the website also required development work. Key service pages were missing, existing content was not optimised for search behaviour, and user experience was limiting conversion potential. The task for Gooey Digital was therefore to create a unified strategy that addressed keyword opportunities, targeting precision, and UX improvements, while ensuring campaigns remained commercially viable.
The Solution
The engagement began with extensive keyword research and audience profiling, mapping out both SEO and PPC campaigns around common search behaviour. This data-driven approach allowed Gooey to identify high-value terms and geographic opportunities across the South East.
To strengthen organic visibility, Gooey created new service pages optimised for SEO and location targeting, alongside wireframes to improve user experience and streamline conversion journeys. Existing content was refined to perform better not only in organic search but also for emerging AI-driven search technologies.
On the paid media side, Gooey launched a tightly targeted Google Ads strategy, designed to maximise commercial viability by focusing on relevant searches and high-intent clicks. Continuous optimisation of campaigns, combined with website improvements, created a seamless ecosystem between SEO and PPC that delivered measurable results.
Results
Between January and August 2025, compared with the same period in 2024, the campaign delivered outstanding improvements in lead generation and efficiency. Conversion rates increased by 58%, reflecting the success of the combined SEO and PPC strategy in driving higher-quality traffic and optimising the user journey.
By combining detailed keyword analysis, precision targeting, and UX optimisation, Gooey Digital transformed Commercial Catering Contracts’ online presence. The business now benefits from a scalable lead generation system that balances both SEO and PPC, ensuring sustainable growth and a strong return on marketing investment across the South East.
