The challenge
Gooey Digital was approached by the internal marketing team at Leeds Castle with a request for an advanced Google Ads training course.
Although the organisation had been running Google Ads campaigns since 2010, the increasing size and complexity of their account had created a number of challenges.
The key issue was data integrity. With multiple campaigns covering different business services – from ticket sales and events to hospitality and memberships – the team needed reliable data to inform high-level strategic decisions.
Without accurate insights, it was difficult to evaluate which campaigns were truly delivering value and where investment should be prioritised.
Gooey Digital was therefore tasked with helping the Leeds Castle team gain a clearer understanding of their account performance through advanced training and structured analysis.
The solution
The project began with a full audit of the Google Ads account, assessing campaign structures, targeting settings, and conversion tracking across all areas of the business. This analysis provided a clear picture of where improvements could be made and formed the foundation of a tailored training programme for the marketing team.
Over the course of two days, Gooey Digital delivered an advanced Google Ads training course on-site at Leeds Castle, combining strategic guidance with practical demonstrations.
Topics included account restructuring, conversion optimisation, and accurate data capture using Google Tag Manager.
By working collaboratively with the marketing team and making real-time adjustments during the sessions, Gooey ensured that the recommendations were immediately actionable and directly aligned with Leeds Castle’s wider marketing objectives.
Results
The training empowered the Leeds Castle marketing team to manage their Google Ads activity with greater confidence and clarity. By addressing data integrity issues and improving campaign structures, the team was able to make more informed strategic decisions, allocate budget more effectively, and strengthen their overall paid media performance.
In the months that followed, Leeds Castle benefited from more consistent reporting, better-targeted campaigns, and a clearer understanding of how to use data to drive growth. The collaborative training approach not only resolved immediate challenges but also gave the team the tools and knowledge to sustain long-term improvements in their digital marketing activity.
Gooey Digital provided onsite training tailored to our business and relevant to our market. It really helped to pinpoint areas we needed to focus on.
Gooey helped me to build a new campaign from scratch, demonstrating skills I wouldn’t have been able to gain from a group training course. A comprehensive training proposal document was created prior to the training. This worked well as a tool to run alongside the training on the day.
Relevant information was added to the document during the training, this has been an excellent tool to refer back to since the training day. Follow up help was also offered, which I have used, each time receiving a quick, clear and helpful response.
I would definitely use Gooey Digital again for future training needs.
