HomeCase StudiesRacing TV
Racing TV

Increasing SEO conversions by 128%

Services: SEO

Industry: Entertainment & Sport

Racing TV (formerly Racing UK) is a British television channel with 61 racecourses as shareholders, and one of the UK’s major horse racing television channels.


Gooey Digital was initially appointed by Racing TV back in March 2014. Our initial objectives were to help improve the SEO performance of the website, and the effectiveness of their various PPC campaigns, particularly Google Ads.

Successful relationship

Enjoying a successful and collaborative working relationship ever since, Gooey Digital assisted with the SEO implementation of Racing TV’s new website in July 2017, and more recently an organisational re-brand in January 2019.


Through the development of a cohesive digital marketing and content strategy, combined with on-going technical SEO support, Gooey Digital have delivered (year on year):

0 %
Increase in organic users
0 %
increase in organic page views
0 %
increase of core organic conversion metrics

We’ve worked with Gooey Digital on a number of projects, and I could not recommend them more highly! They are responsive and fun to work with, and wow do they know their stuff. I wish I could package their deep knowledge of driving traffic and, in the end, sales, but in the meanwhile I love reaching out to them to help us with all of our important projects throughout the year.

Katya Puyraud: Euro Start Entreprises

Ready to get the conversation started?