The challenge
Having worked with Gooey for several years, and having increased their organic traffic by over 57% each year, Cantifix wanted to supercharge their marketing effort in 2020. Despite the challenges posed by the Covid 19 pandemic, Cantifix wanted to reinforce their position as the pioneers of structural glazing.
This new strategy would place a heavy emphasis on social media, and in particular, LinkedIn. Cantifix wanted to establish a strong industry presence on the platform, and improve the amount of traction their published content achieved.
The solution
Following in-depth analysis of Cantifix’s long-term social media performance, Gooey created an in-depth new social media calendar, with a variety of curated content across all primary channels, including long-form thought leadership articles on LinkedIn, and hundreds of new Pinterest pins.
Gooey also helped to establish Cantifix’s Directors as thought leaders within the glazing industry, contributing expert insight and experience to relevant channels of discussion. These activities ran concurrent with a variety of campaigns, including a photo competition, to generate ongoing engagement with the company profiles. All of the above actions were carefully curated to drive engagement, increase following, and improve the number of social media referrals to the Cantifix website.
