Cantifix

Increasing social media referrals by 484%

Cantifix are the pioneers of structural glazing - founded over 30 years ago, they remain leaders in the industry, designing unique and inspiring glass installations for both residential and commercial projects.

The challenge

Having worked with Gooey for several years, and having increased their organic traffic by over 57% each year, Cantifix wanted to supercharge their marketing effort in 2020. Despite the challenges posed by the Covid 19 pandemic, Cantifix wanted to reinforce their position as the pioneers of structural glazing.

This new strategy would place a heavy emphasis on social media, and in particular, LinkedIn. Cantifix wanted to establish a strong industry presence on the platform, and improve the amount of traction their published content achieved.

The solution

Following in-depth analysis of Cantifix's long-term social media performance, Gooey created an in-depth new social media calendar, with a variety of curated content across all primary channels, including long-form thought leadership articles on LinkedIn, and hundreds of new Pinterest pins.

Gooey also helped to establish Cantifix's Directors as thought leaders within the glazing industry, contributing expert insight and experience to relevant channels of discussion. These activities ran concurrent with a variety of campaigns, including a photo competition, to generate ongoing engagement with the company profiles. All of the above actions were carefully curated to drive engagement, increase following, and improve the number of social media referrals to the Cantifix website.

Through daily, consistent posting, active community engagement, and targeted, focussed social media campaigns, Gooey digital have delivered (in 2020):

484%

increase in social media referrals to the website

4847

engagements with the company LinkedIn page

1.47m

impressions of Pinterest pins