Increasing social media referrals by 484%

The challenge

After several years of successful collaboration with Gooey Digital, including consistent organic growth, Cantifix wanted to extend their reach and strengthen their influence through social media.

The goal was to build on their strong reputation within the glazing industry and position the brand as a leading voice across both consumer and professional audiences.

While Cantifix already had an established following, the company recognised an opportunity to connect with new audiences, increase engagement, and drive more qualified traffic to the website.

The challenge lay in creating content that could appeal to two distinct groups – homeowners inspired by architectural design, and industry professionals seeking technical expertise.

Cantifix needed a cohesive, cross-channel strategy that could deliver consistent results, elevate brand perception, and reinforce their pioneering status online.

The focus was on growing their social reach, showcasing their expertise through creative and thought-provoking content, and turning that engagement into measurable growth.

The solution

Gooey Digital delivered a fully integrated marketing strategy spanning Social Media, SEO, Content, and Paid Media Support.

Key steps included:

• Audience Strategy: Developing messaging and campaigns to engage both architects and contractors (B2B), as well as homeowners (B2C).
• Content Development: Creating multi-format content around core pillars – including interviews, CPD training, project case studies, the “One Key Thing” series, and thought leadership pieces showcasing Cantifix’s creative and technical expertise.
• Platform Expansion: Curating and optimising content across LinkedIn, Meta, X, Pinterest, and Instagram to maximise reach and engagement.
• Thought Leadership: Positioning Cantifix Directors as industry experts through regular commentary, articles, and professional insights on LinkedIn and other platforms.

All initiatives were designed to strengthen brand authority, build community, and drive high-quality traffic to the Cantifix website.