The challenge
Gooey Digital was invited by Heather Mason of the Minded Institute to help set up and promote a new free service called HealthFlix, designed to support the health and wellbeing of people throughout the coronavirus pandemic.
Consisting of a series of free online classes from renowned speakers including Ruby Wax and Dean Ornish, the challenge was how to create, build and promote a completely new website in just one week – with no marketing budget.
The solution
Collaborating with the wonderful team at HealthFlix, Gooey Digital assisted with promoting the new service and talks via various social media communities, focussing on platforms including YouTube, Facebook, Instagram and Twitter.
With a packed schedule during the first two weeks, we created 91 pieces of social media content in order to organically promote HealthFlix, while subsequently driving engagement, visits and sign-ups via the website.
Results
From a standing start and with no marketing budget, Gooey Digital collaborated with the amazing team at HealthFlix to help deliver the following results in just two weeks:
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