HomeCase StudiesHealthFlix

Social Media support for COVID-19 resource

Services: Social media

Industry: Health & Wellbeing

HealthFlix is an online community built by leading experts in health and wellbeing, with the goal of helping individuals get through the stress and isolation of the COVID-19 coronavirus crisis.

The challenge

Gooey Digital was invited by Heather Mason of the Minded Institute to help set up and promote a new free service called HealthFlix, designed to support the health and wellbeing of people throughout the coronavirus pandemic.

Consisting of a series of free online classes from renowned speakers including Ruby Wax and Dean Ornish, the challenge was how to create, build and promote a completely new website in just one week – with no marketing budget.

The solution

Collaborating with the wonderful team at HealthFlix, Gooey Digital assisted with promoting the new service and talks via various social media communities, focussing on platforms including YouTube, Facebook, Instagram and Twitter.

With a packed schedule during the first two weeks, we created 91 pieces of social media content in order to organically promote HealthFlix, while subsequently driving engagement, visits and sign-ups via the website.


From a standing start and with no marketing budget, Gooey Digital collaborated with the amazing team at HealthFlix to help deliver the following results in just two weeks:

visits to the website
+ 0 k
facebook likes
page views

I should start by saying I’m a perfectionist. My business means everything to me and anyone who I hire needs to be of the highest standard. I was introduced to Gooey Digital about three years ago to help write copy for my website. They’re truly fantastic. Their writing is impeccable and given that writing is part of my work, I do not say this lightly.

For each piece they do for us they conduct in depth research and I often learn about my own industry through their efforts. As a result of this, I started hiring them to help with SEO and a host of other writing projects on policy groups I work with; everyone is always impressed with their work.

Moreover, Gooey Digital are prompt, good natured and not expensive. In short, they’re a gem and I imagine we will continue working together for a long-time.

Heather Mason: The Minded Institute

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