Beeja

Growing Instagram engagement by 63%

Beeja provide a range of meditation courses and retreats throughout the world and are the founders of World Meditation Day. Their aim is to bridge the divide between ancient wisdom and modern science, delivering self-sufficient meditation for 21st century living.

The challenge

Gooey Digital has worked with Beeja since their inception in 2014 , providing an integrated digital marketing solution encompassing SEO and content marketing.

After a rebrand in March 2019, Beeja found that a less warm visual style on Instagram (combined with algorithm changes) had led to reduced engagement and declining follower numbers.

Gooey Digital was asked to take over the management of Beeja’s social media accounts in late October 2019, with a particular emphasis on reinvigorating their Instagram presence.

The solution

After an extensive social media audit and market research, Gooey Digital created a coherent and attractive visual language for social media, designed to communicate Beeja’s forward-thinking approach to wellbeing while retaining the human-led, empathetic feel of their previous brand.

Aiming to offer followers real value through long-form content, captions and actionable advice, we also built on the brand’s tone of voice, and began posting stories with a consistent visual style. Alongside PR efforts and influencer outreach, this resulted in increased engagement figures and impressive follower growth.

Results

After working with Beeja on their SEO requirements since 2014, our recent foray into managing their social media activity has generated:

63%

increase in Instagram engagement

70%

increase in likes

30%

increase in follower growth

Gooey Digital have been nothing short of stellar. They worked with us from our very early days and always showed a willingness to go above and beyond the call of duty. They possess excellent communication skills, and the quality of their content creation is absolutely first class.

We've been working mainly with Nick and Holly and they have fitted into our team brilliantly, and contributed some really creative ideas to help us get out there and enhance our visibility. I would really recommend these guys; in fact I already have, including to members of my family.

Will Williams: Owner of Beeja