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PPC training

Just add words

If you’ve ever been on the internet, you’ve probably interacted with paid media. The ads at the top of Google, the ones that follow you around the web, the banners on websites and the pre-rolls on YouTube all fall into this bracket.

What you’ll also know is that these ads can be ineffective at best, and profoundly irritating at worst. What’s more, they can easily try to sell you things you aren’t interested in if you don’t target them properly. That’s where we come in.

Our PPC training will help you to avoid the common mistakes that turn your AdWords account into a money-sucking sinkhole. We’ll guide you through the interface, helping you to write ads, structure campaigns and target the right locations.

Paid media is as much about management as it is about content creation, making it a varied but demanding job. We’ll teach you to analyse, iterate and improve your campaigns, and boost conversions as a result.

One-to-one PPC training

£450
Full day session for one person
Course covers

Keyword research
Campaign structure
Selecting match types
Writing ads
Selecting advertising targets
Optimising landing pages
Campaign optimisation
Product Listing Ads
Remarketing
Dynamic remarketing
Tracking & conversions
Reporting & analytics

Online training course

£150
Half day session for one person
Course covers

Keyword research
Campaign structure
Selecting match types
Writing ads
Selecting advertising targets
Optimising landing pages
Campaign optimisation
Reporting & analytics

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