The challenge
PressOn had historically relied on paid media to generate leads. However, following the launch of a redesigned website, the business identified a clear content gap in their industry and a significant opportunity to improve visibility through organic search.
They approached Gooey Digital, a Kent-based SEO agency, to devise a data-driven strategy that would increase traffic, elevate their authority, and generate qualified enquiries.
In a sector still rooted in traditional sales channels, this project presented a chance for PressOn to lead the way in adopting a content-focused digital approach.
Through close collaboration with the PressOn team and a detailed understanding of their business goals, Gooey Digital were tasked with delivering an SEO plan that combined technical expertise with a modern, customer-focused online presence.
The solution
The campaign began with extensive competitor benchmarking and keyword analysis, ensuring every recommendation was backed by data. Gooey Digital worked closely with the PressOn leadership team to align the SEO approach with their commercial priorities. This collaboration allowed the strategy to reflect not just search trends, but the unique strengths of the business.
Following this research, Gooey implemented a series of structural site improvements, refined service page design, and optimised conversion pathways to enhance user experience. Content was completely reworked, with a focus on long-form, insight-rich articles published consistently to position PressOn as an industry thought leader.
Alongside this, a supporting programme of social media and link-building activity was launched to build reputation and authority. The combination of technical optimisation, content strategy, and close collaboration with the business owners resulted in measurable improvements across rankings, traffic, and lead generation.
