Since 1881, Girlings Solicitors has been delivering invaluable legal services to individuals, families, and businesses across Kent. With offices in Ashford, Canterbury, and Herne Bay, the firm has built a strong reputation for providing high-quality legal care and trusted advice.
The Challenge
In a highly competitive local legal market, Girlings wanted to boost their visibility and performance in organic search to drive enquiries across multiple practice areas.
Core objectives included:
- Improving rankings and traffic for generic local search terms.
- Growing visibility for family law, residential property, business law, and wills & probate.
- Increasing local organic traffic conversions and overall enquiries.
To achieve this, the firm required a data-led strategy focused on securing top-ranking positions for high-value keywords, optimising conversion pathways, and translating increased search visibility into measurable growth in qualified client enquiries.
The Solution
Gooey Digital developed and implemented a long-term digital marketing strategy founded in data and competitor insights, whilst combining on-site optimisation, content marketing, and paid media. Key activities included:
- Technical SEO enhancements and structured data implementation.
- Strategic keyword targeting and search engine analysis.
- Content creation to capture high-intent search traffic.
- Quality link-building.
- Paid media campaigns to create an integrated customer journey.
This holistic, multi-channel approach has been refined and optimised in partnership with Girlings Solicitors over a period of more than five years.
Results
The integrated SEO and paid media strategy delivered exceptional outcomes for Girlings Solicitors. Year-on-year organic traffic increased by 80.36%, accompanied by substantial gains in local keyword rankings for key practice areas such as family law, residential property, business law, and wills & probate.
These improvements in local visibility helped Girlings secure more top positions in search results, driving a notable rise in enquiries from within their target regions. The combined effect has strengthened the firm’s competitive position and delivered sustained growth in client acquisition.
