Generative Engine Optimisation
The next evolution of SEO. We shape your site and content so AI engines can understand it, not just crawl it.
When someone asks ChatGPT, Gemini or Google’s AI Overview for a business like yours, something gets recommended. We work to make sure it could be you.
Get your free AI visibility auditSomebody is asking right now
A few businesses come up consistently for this, based on their websites, their reviews and what is written about them elsewhere.
Sources cited
Our job is to get you on that list.
Trusted by businesses across Kent
Leeds Castle
Visit Canterbury
University of Cambridge Online
Partly, and that’s the good news. A lot of the groundwork for both overlaps, so the effort you’ve already put into your website isn’t wasted.
The difference is in how the answer gets built. A search engine ranks ten links and lets you choose. An AI engine picks a handful of sources it trusts, and writes the answer for you.
It leans on content it can read cleanly, brands it can identify as a real business, and claims it can verify somewhere else.
If you aren’t one of those sources, you aren’t in the conversation at all.
There is no single switch you can flip. Instead, we’ll improve your online presence in six key areas. It’s doing all of them together that gives your business a better chance of showing up when an AI engine answers a question about what you do.
The next evolution of SEO. We shape your site and content so AI engines can understand it, not just crawl it.
AI models favour clear, well organised, authoritative writing. We build content that machines can parse, and people still want to read.
AI systems look for trusted entities, not just keywords. We strengthen your brand signals across the web so you register as a real, credible business.
Google AI Overview, ChatGPT, Gemini, Claude, Perplexity. We work on your digital footprint so your business has a better chance of being one of the sources they cite.
AI answers are largely built from the open web, so classic SEO still does a lot of heavy lifting. We’ll kep you ranking in traditional search alongside AI.
Our clear reporting ensures you see what we’re tracking, what’s changed, and what it means for traffic and enquiries. No mystery dashboards, no jargon.
One plan, not a shopping list. We’ll discuss this all with you, and tell you which of these matter most for your business before we start.
We are an integrated digital marketing agency in Canterbury, covering SEO, AI search, paid media, content and social. Here is a sample of what that has looked like for the clients we work with.
Before anything else, we’ll show you where you stand today. Our audit shows how the main AI engines answer questions from your customers, who they cite, and what you need to be one of them.
Prefer email? Reach Nick directly at nick@gooeydigital.co.uk